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Public relations is a vital part of the tourism industry, and the Maximum Exposure team takes great pleasure in identifying and pitching travel news, preparing press releases, meeting with journalists, and organising press trips. As our clients work in some of the world’s most incredible but under-appreciated destinations, we always have fresh, exciting stories to share. Many of our consultants have extensive professional experience working as travel journalist and editors, so we understand what makes a good news hook, how to shape and pitch stories, and what kind of support writers and editors really need.
Press Trips
Throughout the year, Maximum Exposure organises small group and individual press trips to showcase our clients‘ products and services and generate high quality media coverage. Many of these press trips are by invitation only; for others, we have an open call, with clearly defined target media lists and selection criteria. We list the open calls on this web page and also advertise them on our social media accounts. All journalists need to have a confirmed article commission from an approved outlet before we can request and approve press trip support, but we are happy to discuss potential story angles, news hooks, and suitable outlets with you before you pitch.
Forthcoming Press Trips: Tsinandali Wine Symposium, Georgia: 3-8 October, 2024.
British Airways and EasyJet have announced they are launching direct flights from London to Tbilisi in spring 2025. Georgia.Travel is willing to host journalists covering the new flights and will host individual press trips this autumn and winter. Contact us for more details, including target publications.
Our clients in Georgia and Uzbekistan are often willing to provide flight support, accommodation, and ground tours for individual press trips. Requests from top tier publications are given priority, and low-season travel with plenty of lead-in time is easiest to arrange. Trips have recently been approved for Forbes, Metro, National Geographic Traveller, The Independent, The Telegraph, and Travel Weekly, so these are the kind of outlets you’ll need to arrange commissions from. We do not usually arrange influencer trips.
Press Releases
Maximum Exposure keeps on top of travel news and often creates it! Read our clients’ latest press releases here:
Maximum Exposure’s team includes professional travel writers, editors, photographers, and video producers who have worked for some of the biggest names in the business, from Lonely Planet and Bradt Guides to National Geographic Traveller, Wanderlust, and the BBC. We are therefore able to offer the following services to publishers, broadcasters, and other media outlets:
Check out all of Maximum Exposure’s recently published media coverage here.